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Erarbeitung Unternehmensstrategie

Developing a corporate strategy as the basis for your company's development

Increasing competition demands more and more performance from Businesses. With targeted development on the three levels of management systems, corporate management and employee management, Businesses create the necessary competencies for this.

The following foundations are required to develop a corporate strategy:

  • A clear vision and mission of the company: the vision describes where the Businesses wants to go in the future. The mission describes what the Businesses does and what it wants to achieve.
  • An analysis of the Businesses: This includes the strengths and weaknesses of the company as well as the opportunities and risks of the business environment (SWOT analysis).
  • A definition of goals and measures: The goals describe what the Businesses wants to achieve. The measures describe how the Businesses wants to achieve its goals.

The areas of work and topics that need to be analyzed and reviewed for a business strategy will depend on the individual needs and circumstances of the Businesses. Some areas include: Market analysis, SWOT analysis, management system, cost transparency, sales forecasts, resource planning at product and employee level (e.g. planning Education).

Management systems influence corporate strategy in many ways. They can help to develop, implement and monitor the corporate strategy.

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mann-in-businesskleidung
Xaver Allgäuer
Manager Leadership and Organization
MAS in Business Excellence, Mediator SDM-FSM, CAS Coach for Leadership, Swiss Certified Specialist in Occupational Safety and Health